
GOOD START SOOTHE
Description
The first and only formula with L. reuteri, designed with extra comfort in mind to nourish fussy bellies. Over 90% of parents who switched to GOOD START SOOTHE said their baby was less fussy after the first feed¥,1. It's also non-GMO‡.
Key benefits

DHA
Supports baby’s normal physical brain and eye development, and you can find it in expert recommended levels^ in GOOD START SOOTHE.

L. reuteri
GOOD START SOOTHE with L. reuteri, a good bacteria, gives babies what no other formula can.

Easy to Digest.*
Only GOOD START formulas have COMFORT PROTEINS, which are 100% whey proteins that are partially broken down using our unique process for small tummies.

Reduced Lactose
GOOD START SOOTHE contains 30% less lactose compared to other GOOD START milk-based infant milk-based infant formulas.
¥ Infants were exclusively formula fed; Canadian formulation differs slightly from the GOOD START SOOTHE formula used in the study.
‡ Ingredients not genetically engineered.
^ Based on the 2007 American Dietetic Association and Dietitians of Canada position statement on dietary fatty acids.
* Like all infant formulas
1 Czerkies L et al. (2019). Use of a Partially Hydrolyzed 100% Whey-Based Infant Formula with Lactobacillus Reuteri in Infants with Caregiver-Perceived Intolerance. Journal of Pediatric Health And Nutrition. 1(1):19-26.
Preparation & Storage Instructions
Nutritional Information & Ingredients

GOOD START ALSOY
Description
GOOD START ALSOY provides complete nutrition* to babies who need a dairy-free, soy-based formula, for health or cultural reasons. It's also non-GMO‡.
Key benefits

DHA
Supports baby’s normal physical brain and eye development, and you can find it in expert recommended levels¥ in GOOD START ALSOY.

Soy-based
Made with plant-based soy protein. GOOD START ALSOY is dairy-free for babies who are avoiding cow’s milk or milk products. Regular soy beverages are not appropriate for children under 2 years of age.

Lactose Free
GOOD START ALSOY is a plant-based infant formula that is lactose-free and easy to digest*.
* Like all infant formulas.
‡ Ingredients not genetically engineered.
¥ Based on the 2007 American Dietetic Association and Dietitians of Canada position statement on dietary fatty acids.
Preparation & Storage Instructions
Nutritional Information & Ingredients

GOOD START ORGANIC
Description
GOOD START ORGANIC is Canada’s #1 selling organic baby formula*. The milk in GOOD START ORGANIC baby formula is sourced from organic dairy cows. This means that the dairy cows are only fed organic feed, given access to the outdoors all year round, and raised without artificial growth hormones**. It’s also non-GMO***.
Key benefits

DHA
Supports baby’s normal physical brain and eye development, and you can find it in expert recommended levels^ in GOOD START ORGANIC.

Organic Milk
GOOD START ORGANIC is made with organic milk, and does not contain added corn syrup solids.

Easy to Digest¥
GOOD START ORGANIC is an easy to digest¥ iron-fortified infant formula.
* Claim based on Nielsen MarketTrack Latest 52 week period ending March 28 2020 for National Grocery, Drug, Mass Merchandisers.
** As required by organic standards.
*** Ingredients not genetically engineered, like all organic products.
^ Based on the 2007 American Dietetic Association and Dietitians of Canada position statement on dietary fatty acids.
¥ Like all baby formulas.